• Kent Garcia

Tides in full force as “RIVER” promotions intensify

(photo credits: Ms. Cham Magsaysay/@chammagsaysay on Twitter)

After reaching fast traction on social media upon its launch last November 27, MNL48 has quickly went to work over the past few days in promoting their latest single “RIVER”.

Over the weekend, the “RIVER” senbatsu members performed the single on two of the country’s most popular TV shows, getting more mainstream recognition while giving the group a much-needed boost in promoting the said single.

The first-ever live performance of “RIVER” took off last Saturday (December 5) on the noontime variety show “It’s Showtime”, with double centers Abby Trinidad and Gabb Skribikin leading the lineup and joined with Sheki Arzaga, Sela Guia, Coleen Trinidad, Brei Binuya, Belle delos Reyes and Jamie Alberto to comprise the eight-member lineup.

Words of praise and congratulations immediately came from the show’s hosts after the performance, which was MNL48’s first guesting on the show since March of this year. Furthermore, its video, which was posted on Facebook, has reached more than 196,000 views and 12,000 reactions as of 8:00 pm tonight.

The idol group quickly followed it up on the following day with the same lineup performing at the season opener of reality show “Pinoy Big Brother: Connect." In their first-ever primetime TV guesting, they joined forces with fellow local groups BINI and Star Hunt Academy (SHA) Boys in an Pinoy Pop-themed opening number.

Earlier today, the group appeared on local music channel MYX for an exclusive interview hosted by DJ Samm Alvero. In the said interview, which was simulcasted on both YouTube and Facebook, the members shared their insights about “RIVER” and the preparations they made for it. Before the MYXclusive feature, "RIVER" has already secured the top spot in the Pinoy MYX Countdown in its first week in the chart, while maintaining third in the Daily Top 10 and Hit Chart.

On the other hand, the fans of the idol group made their presence felt during the weekend on social media, with the hashtags #MNL48onItsShowtime, #MNL48xBINIxSHAonPBB, and #MNL48onMYXclusive making their way to the top trending topics on Twitter Philippines.

A special reaction video featuring the senbatsu members regarding to their music video will be released tomorrow at 6 PM through MNL48’s official YouTube channel.

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